Hookpod is a UK-based company which specialises in the research, development and production of the Hookpod, a standalone device which mitigates against seabird bycatch in pelagic longline fisheries. Hookpods have been developed over 13 years of extensive trials in conjunction with fishermen and conservationists and have been proven to virtually eliminate seabird bycatch with no impact on target catch rate, or the fishing operation. Approved by the Agreement on the Conservation of Albatrosses and Petrels and the Western and Central Pacific Fisheries Commission, as best practice standalone measures, Hookpods are currently in commercial use in New Zealand. Our team are currently working to increase the adoption of hook-shielding in a number of other fisheries around the world.